In the world of immense digital transformation, one on one connection with consumers seems like a thing of the past. But that’s not true. Nothing can beat the in-person customer interaction that hinges on creating a sense of familiarity and personalization among the audience.
WhatsApp Marketing taps into the world of two billion active users where businesses can reinforce their communication and engagement with ideal consumers. Unlike email marketing and other social media marketing platforms, Whatsapp messages get a 98% open rate. And this is precisely the reason WhatApp boasts the most engaging marketing medium for increased sales and revenues.
It modernizes your approach to becoming tech savvier by generating optimal sales and connecting with potential consumers while creating a stellar experience that brings them back to you for more. Let’s see how!
What is WhatsApp Marketing?
WhatsApp Marketing boasts of the best messenger marketing channel that features a user-friendly end-to-end encrypted platform to build strong ties with possible prospects. It helps businesses, startups, and brands reach an organic audience that converts more leads into sales and boosts the company’s revenue.
How can digital marketing be integrated into WhatsApp? Catch my Drift
From experiencing the frustration caused by the inefficient customer helpline to the inconvenient waiting hours to get your queries sorted, potential consumers want to connect with you in person. Today customers want more convenience than before. No special hotlines, no single-use platforms or bots, WhatsApp gives you a fast, simple, and intuitive platform that readily bridges the gap between your business and customer needs.
If you are still in the middle of the road about whether or not you should be using WhatsApp for upscaling your business, this article highlights all the legit ways WhatsApp can add value to your brand. Here is how!
Use a WhatsApp business profile
The business app brings some handy additional features to automate, sort, and respond quickly to customer queries. You can also set an auto-reply option where the consumers can get quick replies while you are away.
Generate leads with WhatApp Link or QR code
You can create a WhatApp link or QR code to create social media ads or promotions and a single click on the link will get you organic traffic and their phone numbers. You can also come up with enticing promotional deals and put a contact button on your website to start growing your audience.
Segment your audience
If the engagement is high, you need to deliver upfront to create conversion without any lapses in the system. So how can you manage this?
It is essential to give your contacts proper labels or tags including:
- New customers
- New orders
- Pending orders
- Paid
- Order complete
Once the tags are made the conversations are easier and more efficient.
Send promotional broadcasts
One of the other ways to interact with a special list of prospective buyers is to make a broadcast list. It also gives the customers to interact with each other. In addition to that, you can also send promotional messages to a certain group of people using the broadcast list feature. Here tags play an important role in assuring that the contacts get the type of message that is relevant to the products or services they have expressed interest in.
WhatsApp Drip campaigns
Sometimes, people don’t pursue the purchase added to their carts. That is where you can engage them on a deeper level by setting triggers and customized automated messages to remind them of the value of pending purchases. This allows you to complete 60% of the abandoned carts.
KPIs
WhatsApp marketing works beyond engagement and impressions and it allows you to work by tracking key performance indicators including consumers’ average time to reply or the total response volume to weigh your marketing performance.
How WhatsApp Marketing benefits your brand?
Here is how Whatsapp marketing can benefit your brand:
Real-time customer interaction
Offering many features including video calls, voice calls, and instant messaging, WhatsApp marketing allows you to stay connected and provide a personalized experience to your target audience. Whether they need apt customer support or information about your product catalog, the WhatsApp business allows your customers to reach you, anywhere.
From sharing photos, and gifs to documents, promotional codes, sales, greeting texts, and much more, you can create your own space to make one on one interactions with your prospects.
Higher conversion rates
Do you know you can sell your products using WhatsApp cart feature? It offers a two-way interaction for you and your customers. The cart allows your prospects to access your website catalog and find out new promotions, the latest products, their pricing, and order products directly while you can send in a confirmation message on the same platform to process the purchase.
Simply sending personalized messages can immensely convert your leads. You may also set automated messages for abandoned carts. At least 66% of the people feel more confident buying products from a company that is actively functional on social media apps.
Affordability
Small startups are always a little tight on their budget. That’s why the WhatsApp business app is a cost-effective way to build your brand loyalty. It is completely free. You must install the app, set up your business profile, and connect to the internet to promote your business.
Saves time
Similar queries can be included in the FAQ section and automated responses can be created to satisfy customers. Only when the customers need further probing the customer service representative can engage the consumer.
It is how you will beat your competition
You never have thought about using WhatsApp as a marketing channel because there aren’t tools to manage your account and engage your followers. That is where AM Marketing enables your brand or startup businesses to secure a competitive edge with their proficient marketing strategies.
From creating a business profile to sending automated messages to in-person interaction with clients, WhatsApp marketing helps you get insight into the essential KPI metrics of knowing how many messages were successfully delivered, read, and the average response rate to have a bigger picture of how potential prospects are responding to your offers, discounts because speed is what makes your business elevate above the rivals.
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