Whether looking for a product, review, or service a search engine is a go-to place for 81% of the customers to perform an online search before making a purchase. If you don’t have a robust online presence and visibility to hitch the sight of prospect consumers or B2B buyers you will be finding yourself in the hot water.
You probably have heard the term SEO tossed around when it comes to digital marketing and you might also know that SEO is a vital element to accent your business growth by diverting organic traffic to your website. But do you know what SEO is, how it works and why it is beneficial for your business?
In this article, we are going to have a deep and thorough insight into how SEO impacts your business ranking.
What is Search Engine Optimization?
Search engine optimization (SEO) is one of the main pillars of e-marketing that helps you reinforce your presence and establish significant visibility in the search engine. A website that has a good ranking makes its place on the first page of the search engine and hence gets more exposed to users. The greater visibility manifests more traffic which in turn yields more clicks and more opportunities to convert quality leads into consumers.
Not only SEO is a valuable tool that fosters relationships with prospects, corroborates with your brand ideology, and positions your products and services as authentic and trustworthy across the competitive market but also results in an uptick in conversions and revenue. But if your website is not visible in the search engine then unfortunately it doesn’t exist for potential consumers.
When your website is indexed it gets ranked in search results by its importance and relevance in the search engine. Merely publishing your website isn’t enough. Search engine optimization hones the web page and makes it more engaging using two types of strategies.
On page optimization
On-page optimization fully optimizes your website for human eyes and the Google search engine. It involves a good density of keywords, Meta descriptions, structured markups, internal linking, page URLs, and keyword placement that ensures that the search engine bots know what your website offer is valuable.
From analyzing your backlink profile to conducting link-building outreach to finding broken links and identifying unlinked brand mentions, off-page SEO is a digital record manifesting who is talking about your brand. Moreover, active link building and social media strategies go hand in hand to provide a complete picture of how authoritative your brand is.
The basics of SEO
If you are looking to optimize your website’s SEO on the right foot then these elements are quintessential to show up in SERPs (Search engine result pages).
When looking for keywords it is critical to utilize those phrases which have higher search rates and lower competition. What keywords are gaining and losing traction? What keywords have more conversions and volumes? Moreover, LSI keywords also offer value to your content along with focus and secondary keywords. The idea is to use them in a natural flow, avoid over-stuffing and keep it simple.
Informative and engaging are the two key elements that make your content reach target audiences. By adding web page content to infographics, listicles, how-to guides, blogs, videos, and podcasts, you could build a relationship with prospects by sharing valuable information.
The title tags on your web page are indicative of what the page entails. The tag shouldn’t be more than 70 characters and might include your brand name or keywords that are relevant to that page’s information.
It gives the search engine a little more insight into what your website page is about. If you want your search to stand out in the sea of results, add your brand name and keywords in the Meta description.
Equip your website by internally linking your content to other pages on your website. It enables you to guide search engines and visitors to the most important pages on your website.
When a hyperlink from your website links to another website is its call external linking. Search engines consider them as external votes as they estimate the relevance of a page in coherence to the quality and quantity of the links that point to it.
These eccentric elements on your website allow you to link back to authentic, credible, and high-quality websites. You need to be strategic and ethical while citing sources that are only relevant to your area or content.
Why SEO is important for e-marketing?
Understanding the significance of SEO for business is prudent for several reasons.
Reach the right customers
Unlike conventional marketing channels, SEO optimization allows you to target specific customers by enhancing your website to appear in specific research results to very specific genres, and specific demographics in very specific locations.
Provides better visibility and ranking
Don’t you want prospective buyers to be able to find you for your products and services easily? The higher your content ranks on the SERP, the more likely the prospects will be able to connect to you. Effective SEO yields increased organic traffic which instigates more conversions and soaring revenues.
Increased web traffic
Increasing visibility and better ranking correspond to increased web traffic. But it’s not just about the quantity of traffic. You want quality leads that are ready to convert. SEO is for delivering just that.
It boosts your credibility
If the website is appearing in the top five positions on the search engine, it is deemed credible right? This is true because the ranking and credibility of a website depend upon the quality and relevancy of the links included.
Bolsters User experience
SEO notches up the way users experience your website. How intuitive your interface is, how meaningful your content is or how easily customers can navigate through your products and catalog? These factors are core to search engine algorithms while ranking your website. Using SEO reinforces that your website is as user-friendly as possible to curtail bounce rate.
Reach your business’s full potential with AM Marketing
AM Marketing goes beyond just adding keywords to your website. They boast a more holistic approach to optimizing your entire website presence with their robust and organic search principles, link-building strategies, engaging content, Off-page, on-page SEO techniques, and search engine marketing to help your business thrive in today’s competitive market.