It is no secret that engaging a potential audience takes work. If you want to reach your customers you need to learn to be more proactive and find ways to connect with them where they are easily accessible. Marketing even a small startup can be intimidating as it becomes difficult to gain traction due to the volatile social media algorithm updates. But, gone are the days of single channel marketing, the modern era brings you multiple contact points across dynamic channels.
SMS marketing flaunts the most cost-effective channel to communicate with your target audience that not only cuts through the noise to achieve higher ROI but also prompts brand loyalty and engagement by delivering personalized messages to customers’ mobile devices while delivering them in a way you know they will see.
Doesn’t it make sense to make an affordable marketing plan to connect with your prospects? Yes, it does right? Just a single click and send targeted and effective text messages to customers, in fact, potential customers – in real-time while enabling businesses to gain great numbers of new consumers without any hassle.
We have explored the internet to help you understand what SMS marketing is and how you can incorporate it into your marketing strategy.
What is SMS Marketing?
SMS Marketing is a marketing technology that allows business owners to connect with their target audiences via text messages. It signifies an opt-in marketing strategy that requires contacts to subscribe. From promotional messages to corporate SMS messages to discounts, sales, remarketing or sending surveys, SMS marketing is a simple, efficient, and instant way to retain and create new customers.
SMS Marketing is more personal than other forms of marketing as it involves in-person interaction. However, a successful SMS marketing campaign should follow a structured system that provides traceable quality leads. You can send bulk messages to audience segments or to further customize the experience of the potential consumer you can opt to send individualized messages to bypass social media ads, and email marketing campaigns while reaching directly to the consumer’s phone.
6 ways to use SMS Marketing
Here are certain ways how you can use SMS Marketing for your brand:
SMS marketing is geared towards the target audience
SMS Marketing significantly relies on quality database leads including their names, cellphone numbers, and other information including geographic region, age, customer interests, etc. This information enables businesses to be more precise while connecting with targeted audience segments.
If you have just started your venture, AM Marketing is your go-to one-stop hub that provides businesses and small startups with a structured data profile compositing quality sales lead based on different niches.
In addition to that, they make potential contacts available for your SMS marketing campaigns. The data comes from multiple sources including survey forms, existing customers, and census data. Before proceeding they ask new customers to opt-in for an SMS subscription.
Keep messages to the point
In the fast pace world, you don’t want to put off your customers by sending lengthy texts. The idea is to avoid any extra fluff while communicating your marketing message using short, to-the-point, and straightforward details and a call to action to grab the attention of interested buyers.
Don’t bombard your customer’s SMS inbox
While it may sound tempting to communicate every news and promotion to your target consumers, an influx of messages from your business is more likely to lose potential customers than lead to sales. Instead, your SMS marketing campaign should involve scheduled texting.
Choose the right time
The last thing you want to do is interrupt your customer’s sleep by sending a message in the middle of the night. Be professional and pay close attention to customers’ behavior while scheduling messages. You certainly don’t want customers to feel agitated by sending texts at random hours.
Use a tool to send your messages
You will be needing SMS software that will enable you to automate your messages. AM Marketing’s emerging SMS marketing services boast an unconventional tool that can save you all the nuisances that traditional marketing strategies can cause. From providing a list of the most engaged subscribers to crafting precise messages, you can become a part of efficient and cost-effective technology. Moreover, their active SMS marketing features let you automatically send notifications, reminders, and sale alerts to the desired audience.
Offer an opt-out option
The last thing you would want is to see your customers unsubscribe from your messages. But it is a sound and ethical way to facilitate the target consumers if they choose to opt-out at any time.
Why is SMS Marketing effective for your business?
SMS marketing emanates a most powerful channel of marketing for several reasons:
- Immediate Delivery
With almost 77.7% of the population owning a cellular device, SMS is the most ubiquitous medium to immediately reach mass audiences on their mobiles.
- Increased responsiveness
With 90% of the texts read within the first 3 minutes of delivery, SMS Marketing is likely to yield a soaring response rate in comparison to other marketing mediums.
SMS Marketing exhibits the most flexible communication channel dealing with unstable and poor internet connections and expensive data packages. Unlike email marketing, which requires consumers to have a fancy smartphone with internet to get connected, you can connect to your target audience with text messages even if they have a simple and basic cellphone with no Wi-Fi connection.
- Builds customer loyalty
The flexible medium allows you to build brand loyalty by sending personalized coupons, discounts and offers to value the highly engaged segments of your targeted consumers so that they may also return to your business in the future.
- Increase revenue
SMS Marketing is the most affordable marketing tool to drive quality traffic to your website or stores. From promoting your latest products to seasonal sales, promotional offers, and following up on pended purchases in the shopping cart it allows you to entice your consumers to engage and respond aptly while adding to your revenue.
Reach your customers wherever they are
Are you looking to inch up your business revenue at a lucrative bargain? AM marketing focuses on deep engagement, creating stronger connections, and facilitating you to reach potential prospects where they are most active to create an exceptional customer experience.